What is creative thinking?
Creative thinking refers to using abilities to come up with new solutions to problems. Creative thinking skills are techniques used to look at the issue from different and creative angles, using the right tools to assess it and develop a plan.
The focus on creativity is important because most problems might require approaches that have never been created or tried before . It is a highly valued skill to have individually and one that businesses should always aspire to have among their ranks.
Creative thinking is a skill and, like any other, it needs constant exercise to stay sharp. You need to regularly expose yourself to situations in which a new idea is needed and surround yourself with like-minded people to achieve this goal.
Such a process is made easier with the use of certain techniques. They help get you on the right mindset and provide the basic structure to reach new ideas on demand.
In the video below, the Italian professor Giovanni Corazza talks about how science can be used to generate creative ideas on people.
The Importance of Creative Thinking
True that many people may not care so much about new solutions or angles but that’s the point. Our brains have a natural tendency to fall into certain ‘shortcuts’.
Have you ever been in a situation where you hear or learn one piece of information and you use it all the time?
I bet you have, since we don’t need to relearn how to use a knife or a fork.
That way of thinking does have its perks in those situations but has some drawbacks in other situations. This is especially true with problem-solving.
Creative thinking and creative thinkers are needed in those situations because it pushes out of that linear way of thinking. It encourages us to look at other perspectives and even open up to the idea of new solutions.
Creative thinking is also important for other reasons:
Some Examples of Creative Thinking
The list of creative thinking examples is endless. In most situations, these examples will boost your creative thinking as well so I encourage you to try them out yourself:
Designing anything from a logo, to a simple webpage layout, to a poster and more
Creating a lesson plan for a group training course
Writing in a journal, a blog, or any social platforms
Creating a test or quiz from scratch just for fun
Brainstorming project ideas at work, or decor/renovation ideas at home
Finding procedures to improve the quality of a product or service
Suggesting solutions to improve a product or service
A study was done by Forrester Consulting and Adobe actually found that 82 percent of companies agree that there is a strong connection between successful business results and creative thinking. (icanbecreative.com)
Thinking creatively provides immense freedom.
When we create, we have the opportunity to engage with the world without judging ourselves. It’s similar to what we felt when we were a child. Back then we didn’t care what people thought of us.
We start to think with authenticity as we use our own thoughts, feelings and beliefs. This creates biases in our ideas, but we can learn to set those aside and deeply learn about ourselves.
Why Creativity is Important to Decision Making
Now that you understand how your brain’s creativity produces unique ideas, let’s use that creativity when making decisions.
For example, say your copy department provides you with five slogans for an upcoming pitch. Creative thinking can assist in identifying the strongest solution.
While your analytical mind considers things like market research, your creative mind will tap into key traits like:
the desire for excitement
confidence in your expertise
“Brainstorming” is such a fun word, right?
Unleashing your creativity truly creates a storm of activity in your brain.
Data is powerful and anyone can aggregate it. It’s what you DO with the data that sets you apart. That’s where creativity comes into play.
There are many reasons why leaders know that creativity is important to decision making. The following list includes scenarios that benefit from both creativity and analysis:
Selecting the right employee(s) for the right project
Fostering effective partnerships and collaborations
Motivating stagnant teams
Considering solutions for anticipated roadblocks
With this in mind, it is easy to see how creativity can play a role in day-to-day decision making for a business.
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Creativity helps you stay one step ahead.
Creativity is vital to the success of your business â¦ In fact, experts even go as far as to say it is one of the most important factors to the success of your business. Every business wants to keep up with the latest trends, and furthermore, they want to always stay one step ahead of their competitors so they can beat them to the chase for âthe next big thing.â Therefore, creative thinking and dreaming up new and unique ways of transforming your product and marketing it are the key to staying one step ahead of the competitors.
A study was done by Forrester Consulting and Adobe actually found that 82 percent of companies agree that there is a strong connection between successful business results and creative thinking. Furthermore, those companies also believe that actively fostering creative thinking allows you to outperform your rival in the areas of market share, competitive leadership, and revenue growth.